— Discover Behavioral Strategy
All business performance is driven by employee behavior—what they say and do. Whether it is about leadership, culture, strategy, operational excellence, safety, quality, or innovation, behavior is a critical success factor!
Improving performance and driving change requires leaders & employees to do things more often or differently than before.
Our method for Behavioral Strategy is based on proven scientific principles and provides a hands-on approach to day-to-day business operations.
— Creating environments where people excel
Organizational and employee performance can be best improved if you positively influence behavior. At the same time, systems and processes need to support critical success behaviors.
Our method, also known as Organizational Behavior Management, is a practical approach to bringing out the best in people. It's based on the science of Applied Behavior Analysis and has a proven track record in successful companies worldwide.
As Behavioral Strategists, we are committed to helping leaders & organizations apply scientific behavioral techniques and strategies to achieve their goals and create environments where people excel!
— What clients say
"They are experts in facilitating behavior change within organizations. They are skilled to make the subject tangible, providing executives with knowledge to achieve their goals more quickly and effectively. They empathize with the challenges faced by organizations and leaders and approach these challenges with practical techniques and strategies that can be easily applied. Their style can best be characterized as 'practice what you preach', which makes their workshops and programs powerful and effective!"
M. Lindeman - Chair Executives' Global Network
— Insights & cases
Client case
How Meeder Group strengthened culture and performance during rapid growth
"As a globally operating company, effective collaboration across teams became more important than ever."
- Albert Engels, Group Operations Director
July 29, 2026 - How do you maintain collaboration, clarity and performance as your organization continues to grow? Meeder Group faced exactly that challenge during a period of international expansion. To support the next stage of its development, the company partnered with ViaFormance to strengthen leadership, improve cross-functional collaboration and translate strategic ambitions into daily practice.
This case story shows how an evidence-based approach helped build a stronger foundation for sustainable performance.
Read the case story ->
OBM Academy partners with National Investments Company
January 28, 2026 – Our OBM Academy has entered into a partnership with National Investments Company (NIC) in Kuwait. Grounded in Organizational Behavior Management (OBM), the collaboration focuses on positively influencing workplace behavior, turning intention into action, and translating strategy into measurable results.
The partnership was formally launched at NIC's headquarters in Kuwait City with the first series of training sessions for the Human Capital Division. Participants were introduced to the scientific principles of OBM and learned how behavior can be pinpointed, analyzed, and systematically influenced to improve performance across the organization.
The initiative marks the first step in embedding evidence-based behavioral science across the organization.
Bringing behavioral science into operational auditing
September 12, 2025 - We recently collaborated with the Central Government Audit Service of the Netherlands (Auditdienst Rijk) to introduce behavioral science to operational auditors through a workshop delivered by our OBM Academy. During the session, participants explored how behavioral science can complement traditional audit approaches by strengthening the actionability of audit findings and supporting measurable, sustainable improvement. We also discussed how OBM can be applied during audit engagements, enabling organizations to implement improvements before an audit is completed.
In addition to the workshop, we are currently supporting the practical application of OBM within operational audits, exploring how behavioral science can strengthen both audit practice and organizational performance. This collaboration reflects the growing role of behavioral science in operational auditing and its potential to strengthen public sector performance.
Shaping cyber security culture: Moving beyond awareness
May 16, 2025 - ViaFormance recently contributed to the Digital Trust Center community event with a session on how Organizational Behavior Management (OBM) can help organizations shape their cybersecurity culture.
Many organizations invest heavily in awareness initiatives to improve cybersecurity culture, yet struggle to achieve lasting behavior change. Using real-life cybersecurity cases from participants, the session explained three common pitfalls that prevent organizations from influencing secure behavior effectively and demonstrated how the OBM protocol can help build a stronger and more resilient cybersecurity culture.
June 12, 2024 - We are excited to report that our recent masterclass was successful and attended by more than 50 experienced business leaders from various sectors and industries, all members of Executives Global Network (EGN).
The goal of the masterclass was to teach executives how to apply Behavioral Strategy across different levels of the organization to align cultures and achieve behavioral change among different stakeholders. It was a pleasure to experience such an enthusiastic group of business people.
May 12, 2024 - Managers from all over the world gathered live together in a series of interactive workshops organized by ViaFormance to explore how behavioral insights can help them improve cooperation between different entities, operating companies, and cultures.
Zeelandia managers conducted functional (stakeholder) behavior analysis with their global peers to learn from each other's perspectives on organizational challenges and to discover solutions for day-to-day business operations.
Accreditations
Accredited by APMG International. APMG Accredited Trainers have been assessed to the international best practice standard ISO 17024.
About us
As Behavioral Strategists, we are committed to helping leaders & organizations apply scientific and evidence-based behavioral techniques and strategies to achieve their goals and create environments where people excel!