Discover Behavioral Strategy


All performance in business is driven by employee behavior - what they say and do. Whether it is about leadership, culture, strategy, operational excellence, safety, quality, or innovation; Behavior is a critical success factor!

Improving performance and driving change requires leaders & employees to do things more often or differently than before.

Our method for Behavioral Strategy is based on proven scientific principles and provides a hands-on approach to day-to-day business operations.

— Creating environments where people excel

Organizational and employee performance can be best improved if you positively influence behavior. At the same time, systems and processes need to support critical success behaviors.

Our method, also known as Organizational Behavior Management, is a practical approach to bringing out the best in people. It's based on the science of Applied Behavior Analysis and has a proven track record in successful companies worldwide.

As Behavioral Strategists, we are committed to helping leaders & organizations apply scientific behavioral techniques and strategies to achieve their goals and create environments where people excel!

Learn more about our scientific method ->

— What clients say

"They are experts in facilitating behavior change within organizations. They are skilled to make the subject tangible, providing executives with knowledge to achieve their goals more quickly and effectively. They empathize with the challenges faced by organizations and leaders and approach these challenges with practical techniques and strategies that can be easily applied. Their style can best be characterized as 'practice what you preach', which makes their workshops and programs powerful and effective!"

M. Lindeman - Chair Executives' Global Network.

Latest news & insights


July 10, 2024 - Register now for the Online Certified Organizational Behavior Management Foundation training provided by our OBM Academy and learn to apply a scientifically proven approach to positively changing behavior. The APMG-certified OBM training helps you diagnose and address the behavioral root causes of organizational challenges and learn to plan and execute behavior change initiatives for continuous improvement, innovation, or culture transformation. 

January 12, 2024 - We are excited to report that our recent masterclass was successful and attended by more than 50 experienced business leaders from various sectors and industries, all members of Executives Global Network (EGN). The goal of the masterclass was to teach executives how to apply Behavioral Strategy across different levels of the organization to align cultures and achieve behavioral change among different stakeholders. It was a pleasure to experience such an enthusiastic group of business people.

 May 12, 2023 - Managers from all over the world gathered live together in a series of interactive workshops organized by ViaFormance to explore how behavioral insights can help them improve cooperation between different entities, operating companies, and cultures. Participants conducted functional (stakeholder) behavior analysis with their worldwide peers to learn from each other's perspectives on organizational challenges and to discover solutions for day-to-day business operations.

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